book of the bea

Since 1951, BEA has shaped life in both city and countryside. The new book tells the many stories of BEA through changing times.

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Remember narrate UNDERSTAND

Apple fritters, radios & traffic jams of cars

People who shaped BEA


Evolution of a society


From horse shows to hot tubs – every generation has its own memories of BEA.The BEA book uncovers stories that feel familiar, yet belong to a distant past – touching, personal, and full of nostalgia for young and old alike.

From master butcher Hans-Uli Richard to paramedic Marianne Zosso – the BEA book shares the everyday lives and experiences of a diverse range of people behind the scenes. Their stories give the fair a face – honest, lively, and full of humor.

Traffic, the role of women, and the urban-rural relationship – societal developments over the decades are also reflected in BEA. The BEA book shows how the world has changed since 1951 – and with it, the fair itself.

BEA: People and Their Stories.