Everything in one place

The Event Guide leads visitors through the trade fair digitally - no download needed, right in the browser. It offers key information, maps, and highlights for easy navigation and casual discovery.

integration

When technology and processes align perfectly

A digital guide that walks with you and thinks ahead

The Event Guide was designed not only to inform visitors but to accompany them from start to finish – from planning at home to the last event on site. As a progressive web app, the Event Guide works directly in the browser, no download needed, yet with all the benefits of an app: fast, intuitive, and responsive. Trade fair info, exhibitors, products, program highlights, hall maps – all in one place, easy to find. If you’re looking for something, you’ll find it. If you just want to browse, you’ll discover something new.Why does it work so well? Behind the scenes, CRM, ticketing, and planning systems work together seamlessly - making everything appear consistent and perfectly integrated to users.

Structure that doesn’t get in the way

The CMS behind the Event Guide is designed so that exhibitors and external partners can quickly find their way – without any training or technical knowledge. They can place content using drag & drop and update information at any time. This makes it easy for them to increase their visibility. The technical foundation? Modular, connected, forward-thinking – but above all, unobtrusive in the best sense. This lets users focus on what really matters: the experience.

Thought through from the insid

Why choose not to use an app?

Why install something when it works right in the browser? The Event Guide functions as a progressive web app – just open it, use it, and if you want, save it directly to your home screen. No login, no updates, no hassle. We want to make it as easy as possible for users.

Where do the contents come from?

Part of the content is automatically pulled into the Event Guide from our systems. The rest is entered directly into the CMS by us, partners, and exhibitors. The CMS is designed to be so simple that everyone can use it quickly. What matters to us is that content gets into the Event Guide easily and cleanly – right where the target audience can access it.

Can the Event Guide be personalized?

Absolutely – both organizers and visitors. Everyone has different needs. For each event, the Event Guide can be customized differently, with options like surveys and quizzes. Visitors can also set favorites and save program items.

What technology is behind it?

The application is built on modern web technologies, designed with a modular structure, and fully integrated into our IT landscape. This ensures data depth without data chaos – and allows us to continuously develop the Event Guide further. What else is possible? Stay tuned.